Here at MansionBet we are delighted to be extending our partnership with EFL Championship side, Millwall FC as Official Betting Partner, appearing on the back of shirts for the 21/22 season. MansionBet first joined forces with the club in January 2020, and have since collaborated on a number of exciting content pieces and activations to keep fans engaged throughout lockdown. As the Championship season kicks off on 7th August and fans are welcomed back into The Den, MansionBet plans to get fans involved in the action with in-stadium activations, ticket giveaways, exclusive social media competitions and boosted odds.
The announcement follows MansionBet’s renewal of Bristol City FC earlier this month where they are the Club’s Principal Partner, and forms part of their portfolio of football sponsorships. Dana Bocker, Head of Integrated Marketing at MansionBet said: “Since forming our partnership with Millwall we’ve been able to engage with their fans through social. With restrictions lifting, we’re excited to finally be able to connect with them in the stadium through activations and our own instadium reps. We’re proud to support the English Championship and increase our brand presence throughout a truly passionate home-grown club.”
Stuart Lock, Commercial Director at Millwall FC added: “We are delighted to confirm MansionBet as back-of-shirt sponsor ahead of the 2021/22 season. “The club has already enjoyed a fruitful relationship with MansionBet since coming on board and we look forward to working closely with them as supporters return to stadiums after 18 months of restrictions. With benefits in and out of The Den, Lions fans will be able to benefit from the partnership and win some exclusive prizes.”